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Saturday, November 21, 2009 at 3:14PM Identifying your niche is one of the first steps you must take when marketing yourself online (or offline). Yet so many entrepreneurs overlook this step or don't give it the attention it deserves.
Find out how you can get the help you need to identify your unique niche.
Visit Attract Your Niche for more information.
To your success!
Cindy
Sunday, October 25, 2009 at 8:31PM 
Niche and Target Market Defined
There are different definitions of niche and target market, and sometimes the terms are used interchangeably. Here is a good working definition of target market and niche.
A target market is the group of people most likely to buy your product or service. They are the people to whom your product is being marketed
A niche adds another dimension. A niche combines your target market with what you are helping them with.
Niche =
target market (who)
+
the problem you are solving/need you are fulfilling (what)
For instance, if you are a business coach, your target market might be writers, while your niche could be writers who need to learn how to promote an ebook.
The key to understanding niche marketing is realizing that people don’t buy a service or product, they buy a solution. That solution can help them solve a problem or achieve a goal. When you become the solution provider for your target market, you are a winner.
Focus on the Solution
There are different ways you can identify your target market. You can use demographics (such as age, gender, education, income), or psychographics (e.g. lifestyle, values, psychological make-up). I would encourage you to think about your target market as a group of people who share similar challenges and goals.
Think of it this way. Say you are a coach and you are trying to sell your coaching services. Most people don’t really understand what coaching is, nor do they have to. They just need to know what problem you solve. Maybe you help them lose weight, or have healthier relationships, or a deeper spiritual existence. They don’t really care how you do it, they just want to know what results you will help them achieve.
The same is true for network marketers. People aren’t interested in your opportunity or product, they just want a solution to their problem. Suppose you work with a health company and your target market is working mothers with school-age children. What is the biggest problem your target market faces? One of their biggest problems is not having enough energy to get through their day. Your nutritional supplement can help them meet that need. Another of their biggest problems is the lack of a more flexible work schedule to allow them to spend more time with their families. Having a work from home business can help them meet that need.
Whether you approach things from a business or a product standpoint, you always have to first think about your target market’s needs, and come from the place of being a solutions provider.
Learn how to identify and attract your unique target market. Contact me for a free coaching session.
Sunday, September 13, 2009 at 6:52PM 
A target market is a subset of a market. More specifically, a target market is a group of people most likely to buy from you.
What Your Target Market Can Tell You
Understanding your target market is marketing segmentation at work. It allows you to:
3. Cater your services to their needs -- By understanding your customer, you will be better able to serve them, and in doing so, generate more sales.
4. Shorten your sales cycle and increase profits -- The beauty of target marketing is that it provides a focus to all of your marketing activities, making your business more efficient.
2. Public Information
Wednesday, September 2, 2009 at 3:08PM 
Do you know the difference between marketing and sales?
Do you know the one key to being successful at both?
If not, then read on...
There are many definitions of marketing, but the one I like best is by Ann Sieg, author of Attraction Marketer's Manifesto, The 7 Great Lies of Network Marketing and The Renegade Network Marketer.
Ann Sieg says marketing is is what you do to attract qualified prospects, and sales is what you do to close the deal and build relationships with people.
In other words, the definition of marketing is everything you do to reach and persuade prospects to give you a chance to sell them. Sales is what you do to close the sale and get a signed agreement or contract.
If you think about it, the sales person would have no one to sell to if it weren't for the marketer.
If you are doing business online, it is the same idea.
The marketer's job is to drive people (or traffic) to the website. Once there, you want them to take an action -- maybe fill out a form requesting more information, subscribe to your mailing list, or buy a product.
The sales person is the one who forms a relationship with the prospects and closes the deal. You might have their contact information such as a phone number so you can personally call them and follow up. You might have their physical mailing address so you can send them a personal card. Or you might just have their email address, in which case you want to send them compelling and information-packed emails.
Of course, if it is your own business, you are probably wearing both hats -- you are both the salesperson and the marketer.
So what is the key to being good at both marketing and sales?
Good marketers and sales people have one thing in common: they both begin by putting their prospects first. In fact, they take it one step further and really get into the hearts and minds of their customers.
For any marketing or sales message to be compelling, it must go beyond the rational, logical thinking and strike the right emotional chord.
Typically, far too much emphasis is put on the product, and far too little on the person doing the buying. What are their hot buttons, their core emotional desires?
Keep two important principles in mind:
So before you start rattling off a bunch of facts or features, ask yourself, "so what?" Put yourself in their shoes. What does it mean to them specifically and how will it benefit them?
How will this knowledge benefit you? It won't unless you learn from it and apply it. Learn how to identify, understand and connect with your target market. Take the next step and contact me for a complimentary consultation to talk about your business. Skype me at cindyschulson, email me at cindy@homebusinesswins.com or call me at 619 318 8688.
To your success!
Saturday, May 30, 2009 at 11:01PM When you first get started in attraction marketing, it can be overwhelming. It's really important to start with just one or two key areas of marketing on which you can focus. Choose those areas based on your interests, skills, personality and budget. Below is a very brief video that shows you five types of marketing and helps you evaluate which areas are best for you.
p.s If you’re interested in learning more about setting up your own marketing funnel with a customised plan based around your personal interests and skills, then register for a free account with Renegade University where you’ll be able to learn more about this type of attraction marketing.
Monday, May 11, 2009 at 9:28PM
After you have learned attraction marketing techniques and attracted qualified prospects to you, what do you do with your potential customer or business partner?
The answer is the consultative approach, an approach heralded by such leaders as Michael Oliver and Ann Sieg.
The consultative approach revolves around the concept of creating meaningful dialogue with people, to uncover their needs. In doing so, you create long term and mutually profitable relationships.
So rather than simply trying to push your needs onto people, your goal is to understand what someone really wants. You only introduce your business opportunity/product/service as potential solutions after a process of discovery and only if there is a good FIT for the other person.
It’s a mindset thing - it’s about changing your thinking. You have to let go of the outcome and resist the temptation to present your solution before you really understand what the problem is, and whether or not your solution is the best one for that individual. You have to learn how to keep your own agenda out of the picture.
Perhaps the greatest gift you can offer someone is to really listen to them and show that you care about their needs. If you embrace this concept, you will not only help someone, but your business will become more meaningful to you as well.
Ann SiegThere is an excellent training webinar by Ann Sieg called The Desperate Marketer vs. the Successful Marketer, in which she shows you what to do after you have attracted a prospect to you. It's extremely insightful and well worth your time.Michael Oliver, who coined the term "Natural Selling", teaches us a framework for
Michael Oliver the consultative approach and he advises all network marketers to memorize it. He calls it his Natural Selling Conversation Framework. Of course, conversations are rarely this linear and you will learn to tailor this approach to fit the person, based on what he or she says.
1. Connecting Stage
Use Connecting Questions -- Demonstrates your intent. Puts the focus on the other person.
State how what you do helps others. Problem--solution--question to get other to talk.
2. Discovering Stage
Use Background Questions -- Finds the present situation--the basic facts.
"Before I get into what I've got, let me ask you a few questions so that we can talk about you and what you're looking for."
"What is your present situation?""How did you get to this point [where you are now]?"
Needs Awareness/Development Questions -- Explores needs/problems, if any. What your customer wants. Explores circumstances causing the needs. Why your customer wants it. Reveals the features, advantages, and benefits to solving the problem.
"So, what drew you into this type of work?" "Do you enjoy your work?"
"Do you like what you do?/What you have?" etc. "What do you like about . . . ?
"What would you change about your job if you could?" "Why would you change that?"
"Is that important to you?"
"What do you mean when you say ______?"
"How does that make you feel not to have [what you just said you wanted]?"
Consequence Questions-- Expands on the problem. Makes the need more urgent. Explores consequences of making a wrong decision.
"What if you didn't do anything and the situation got worse?"
"How would you feel if you weren't able to _____?"
Solution Questions-- Involves your customer and his or her ideas. Reveals and strengthens the benefits of solving the problem.
"What have you done [OR would you do] about changing your present situation?"
Qualifying Questions -- Confirms whether the other person is ready to take action.
"How important is that to you?" "Why is that important to you?"
"I sense that you're not too sure; how do you see it?"
"How would you feel if you could _____?"
"Are you prepared to change your present situation to get what you want?"
"Does that work for you?" "Is that what you're looking for?"
"Would you do whatever it takes to get you the things that you want?"
3. Transitioning Stage -- Opens the door to presenting your solution.
Transition Questions
"Well, based on what you've told me, I'm doing something that might be what you're looking for. If you're interested, I would be happy to share it with you."
4. Presenting Stage -- Summary and Agreement. Confirms the correct solution. Presents the specific features, advantages, and benefits of the solution that solve solve the problem and satisfy the customer.
"You said _____, and it's making you feel ____. Well, what I do is _____. What this means to you is that you can do the same thing. You can ____ [advantages--logical side of problem], which will allow you to _____ [benefits that will satisfy personal side]. Does that feel as if it might take care of what you want?"
5. Committing Stage -- Helps other person to commit or take the next steps.
Commitment Questions
"I'd like to suggest as the next step _____. What would be most appropriate for you? Do you see the value in all of this for you?" [Check for agreement. Keep making suggestions. Follow up!] "I'll call you at 7:00 p.m. next Tuesday. You'll have listened to the tape I'll send you, and we can discuss specific aspects of it."
Thursday, April 16, 2009 at 2:41PM 
Attraction marketing is the new way of building a business online. It involves providing information that is valuable for your target market so that they approach you. While attraction marketing is great for building a business online, the same principles can be applied offline as well.
Network marketing is just one example of how attraction marketing works in both the online and offline worlds.
Anyone who has worked in network marketing has probably been through the drill of preparing a contact list of their friends and family.I was never really comfortable approaching people and mixing business with friendship. I was able to do it because I was truly passionate about my company's products and believed they should be in everyone's home.
But, even if you are a natural born salesperson, relying on friends and family to build a business is far too limiting. It might get you a few enrollments but it is unlikely to help you grow a serious business.
Working cold leads can be equally limiting, and far more expensive. These are people who fill out a survey and say they want to earn income from home, but do they really have the desire and determination to start a home busines? Furthermore, they tend to be very skeptical given all the scams that are out there.
A much more effective approach is to build your business using attraction marketing techniques. With attraction marketing you attract people to you rather than chase after them. You do this by providing information that is valuable to your target market. To learn more about attraction marketing, you will want to read Ann Sieg's free report, Attraction Marketer's Manifesto.
Attraction marketing is mainly done online. The internet is a great vehicle for sharing information -- whether it be a blog, website, article, video, etc.. When people want to find information and solutions, the Internet is where they turn.
But attraction marketing also works well for your warm market, if you know how to do it.
So how do you incorporate warm market into an attraction marketing-based network marketing business?
1. Targeted Approach
There is nothing wrong with you introducing your business or product to your warm market, if they want the information.
Smart marketing is not about convincing people that they need your product or service. It is about identifying a target market who have an interest in the types of products or opportunity you have to offer.
Unfortunately, most network marketers are taught that everyone wants their products and that is simply not true. When you practice this kind of "non-targeted" marketing, you not only limit your chances of success, you reinforce the negative image many people associate with network marketing.
2. Be Yourself
When talking to your warm market, just have a conversation. Don't pitch them or sell them. If they are genuinely interested in what you are doing whether as a customer or for the business opportunity, they will ask questions and express an interest in learning more.
3. Leverage Social Media
Social media sites allow you to connect with friends you already know as well as make new friends, thereby expanding your warm market. Whether you meet people face to face or online, your focus should be on building relationships and a sincere desire to help and support others.
For instance, Facebook is one of the fastest growing social media sites. You can search for friends and people you've lost touch with including old co-workers, your graduating class, relatives, etc. You can also search for groups you might be interested in joining as well as people with common interests.
You'll soon find that your friends list grows. Friends of friends will add you, and even people you don't even know will add you. All of these people are now part of your extended warm market.
So how do you share information with your friends? Start by setting up a profile page that explains what you do. You can include a website that relates to your business (check out this article about the proper use of replicated websites - this is so important). Post updates about what you are doing that might relate to your business activity, but be subtle. For instance, you might say "I just listened to a great webinar about creating financial freedom in the current economy".
You'll find that people will ask you what you do. When they ask...share with them what you do. But don't try to push your products or opportunity on them. The ones who are interested will ask you for more information.
4. Share Affiliate Marketing Programs with Warm Market
Chances are you know other entrepreneurs. They might be network marketers, coaches, realtors, mortgage brokers, consultants, or salespeople. Every business has to be online these days, but most people have no idea how to go about building an online presence. That is where you come in.
If you've done things right, then you are using various tools and resources to create your online presence. Hostgator (web hosting), GoDaddy (domain names) and Aweber (autoresponder) are just a few examples.
You will also be working with an internet marketing training program like Renegade Professional or The 90 Day Marketer.
All of these are essential tools for building your business, and they are also affiliate marketing programs. That means when you refer someone to one of these programs, the company will pay you a commission.
You can share these programs with people in your warm market in addition to those you meet online. Think of all the people you've met through your networking groups, friends, and even people in your own network marketing company. I can assure you that they will greatly appreciate you sharing this valuable information with them. And you're not trying to get them to join your opportunity. Instead, you're sharing information that can help them build their business.
Don't let yourself be trapped into a limited mindset of only building your business one way. Warm market methods can be effective, especially when you use an attraction marketing mindset.
To really take things to the next level for your business, learn how to leverage the Internet to attract people to you online.
Take action now to learn how to apply attraction marketing to your business. You can contact me for a free consultation by emailing me at cindy@homebusinesswins.com or call me at (619) 318-8688, or skype (cindyschulson).
Monday, March 23, 2009 at 8:52PM
Ann Sieg's free new ebook, Attraction Marketer's Manifesto, has a lot of people thinking about ways they can differentiate themselves. You've heard the saying "Differentiate or Die". In today's highly competitive world, whether it be offline or online, you have to be unique and fill a specific niche to be successful.
What is it that makes you unique and valuable? The best way to answer that question is to identify your USP, or Unique Selling Proposition.
Your USP is a sentence or phrase that explains what sets you apart and makes you special. It is the soul of your business, and is what distinguishes you from your competitors. It is the answer you give when a potential client asks "Why should I buy from you?"
When developing your USP, put yourself in your prospects’ position. What is important to your potential customer and what would be a compelling reason for them to buy from you instead of your competition?
To help you do this, get a paper and pencil and answer these questions:
Keep in mind that you can’t be all things to all people. In fact, you don't want to. The best thing is find a niche or a segment of the market that you can thrive in because of the unique benefits you offer. Remember, focus is power!
The ultimate goal of your USP is to have people say... "Oh yeah, I've heard of you. You're the one who..." - And then respond by requesting more information or making a purchase.
A good USP should be:
Here are some examples of powerful USP's:
"When it absolutely, positively has to be there overnight" (Federal Express)
"Fresh, hot pizza delivered in 30 minutes or it's free" (Dominos Pizza)
"The nightime, coughing, achy, sniffling, stuffy head, fever, so you can rest medecine" (Nyquil)
Thursday, March 19, 2009 at 6:16PM Ann Sieg has just released another fantastic report called: "Attraction Marketing Role Models."
It is 44 pages and is free. Can you believe how much free information Ann Sieg and Mike Klingler are giving away? It is incredible.
This could be the most important information for many because it shows how ordinary folks are getting prospects to come to them over the internet.
It is proof that you don't have to be a computer genius to have a successful online business.
You can download it here at:
http://tinyurl.com/c3zc67
As always, please don't hesitate to let me know if you have any questions. Or contact me for a complimentary consultation.
Tuesday, March 10, 2009 at 9:53PM
If you have a business, then it is a non-negotiable that you have an online presence. And saavy business owners are learning how to attract their customers to them, using attraction marketing techniques.
Attraction Marketer's ManifestoAs a first step, get a free copy of Attraction Marketer’s Manifesto by Ann Sieg. It is designed for internet marketers of all levels and is an absolute must read.
This article will give you a good overview of attraction marketing, with lessons geared to all levels. Because everyone is at different stages of their learning, I’ve broken things down so you can go directly to the right level for you.
I. If you are completely new to attraction marketing.
II. If you are familiar with the term attraction marketing but don’t know how to implement it
III. If you have been implementing attraction marketing but want to ramp up your results
Attraction marketing lets you attract high quality leads for free using the power of the Internet, combined with sound marketing principles. If you have a business, whether it be network marketing, coaching, or any other small business, you need to learn what attraction marketing is and how to do it.
Any business owner knows that it is better to communicate your message to people who are interested in what you have to sell, in other words, your target market. Now, take that one step further. What if you could actually attract your target market to you, instead of having to chase after them? That is exactly what attraction marketing does.
Attraction marketing is like using a magnet to attract the people you want, vs. casting a wide net to try to find a needle in a haystack.
One of the greatest things about attraction marketing is that when people find you (vs. you chasing them), not only are they a more qualified contact, they are also going to be more willing to buy from you because they don't feel like you're trying to sell them something. People love to buy but they hate to be sold.
So how do you do attraction marketing? Above all, keep this in mind. You are attracting people to you. You have to sell yourself before you can even think about selling a product or business.
To sell yourself you have to let people get to know you as a person. People want a live person to talk to, to be able to ask questions. They want someone who is genuinely interested in them.
Most importantly, they want someone who can help them find a solution to their needs. That means you also have to sell your ability to help them get what they want. This means positioning yourself as an expert who has enough valuable insights to offer that you are worth seeking out.
How do you do this? You do it by providing free information that is of value to your prospects. Educate them, don't sell them. And in doing so, you're building trust and attracting them to you.
This is one of the main tenets of Attraction Marketer’s Manifesto: Teaching Sells
Once people have consumed your educational message and you’ve earned their trust, they will be much more open to buying from you. No sale ever takes place without trust. And the best way to build trust is to genuinely invest in your customer first.
Teaching proves you have their best interests at heart. It positions you as a trustworthy expert.
And the Internet is the perfect medium for connecting with people to teach them. That is because the Internet is now the standard way of researching anything. Think of the Internet as the yellow pages or library. And search engines or directory-type websites (e.g. Google, Yahoo, YouTube, Digg) are the index of the book – they are how people find the information they are looking for.
Now even the most inexperienced newbie on a shoestring budget can implement a large-scale marketing program using the Internet. Having a blog is like having your own column in a newspaper or magazine. And producing your own videos (with YouTube or Metacafe) is like having your own television show. You can help people sort through the information and find you thanks to social bookmarking sites (Digg, StumbleUpon, Mister-wong, Furl). You can even do social networking without having to leave your home thanks to social networking sites (Facebook, Twitter, Myspace). And all of these methods are free!
This is just a sample of the online marketing tools available to you.
And the purpose of this whole process is to get people to opt in to receive further information from you. They do this by going to your blog or website or landing page, and providing you with their name and email address. You then use an autoresponder system to stay in touch with them (it is like having your own physical newsletter).
With attraction marketing, your job is to become a producer and distributor of information – of valuable content.
Why?
Because people are attracted to content (value), not sales pitches.
And the beautiful part is that every piece of content you produce, exponentially increases the power of all your other content pieces.
When you control the content, you become a valuable resource for your customers. Think about it this way -- sales reps are a dime a dozen, but people who go above and beyond and teach their customers, are a rare thing. And when you teach people, they will not only buy from you, they will refer people to you.
You might be asking yourself how you can teach people when you yourself are relatively new at attraction marketing.
Here are three points to show you how you can position yourself as an expert.
1 1. You don’t have to be an expert to share valuable information. You just have to stay one step ahead of the curve. For instance, if you read a copy of Attraction Marketer’s Manifesto, you will be more knowledgeable about internet marketing than 95% of network marketers or traditional business owners.
2. You can improve your knowledge by deciding to learn about a particular subject and investing the time to learn about that subject. Again, you don’t have to be a full-blown expert. Just know enough to be able to add value for people and stay one step ahead of the curve.
3. I am willing to bet there is at least one area in which you are already have some expertise. It might be in writing, video production, SEO, coaching, or leadership. Or perhaps it is something related to your industry such as health, nutrition, travel, etc. Find something about which you have some knowledge and a passion for learning, and then position yourself as an expert in that area.
If you have already been producing content and attracting prospects to you online, then you are ready to ramp up your results and take your business to a new level.
How do you take your business to the next level? By doing two things:
Credibility has always been an important challenge for network marketers in particular, because the industry is often viewed as lacking in credibility. So enhancing your credibility is especially important for network marketers, but the same principle applies to any industry.
If you are already producing content and attracting leads to you, then your next major breakthrough is not far off. You can reach the next level by creating more “advanced” levels of content.
People equate different types of content with different levels of expertise. The more effort it takes to put something together – or the more effort people think it takes – the higher your credibility ranking.
There are many different content pieces you can create, such as your own articles, videos, blog, lead capture page (or landing page), website, special report, emails. You can even create your own information product, such as an ebook, training program, webinar, tips sheet, special report, or podcast. There is virtually no end to the type of content you can create.
In addition to creating more “advanced” levels of content, you want to use this content to differentiate yourself. You want to make your message stand out by making it different from everyone else’s.
Lack of uniqueness has always been one of the biggest problems for network marketers. And it isn’t their fault. It is the way companies have taught their representatives how to sell. My belief is that network marketing companies have so little control over how their thousands of representatives communicate about the company. This is completely different from other companies (think about the logo for Coca-Cola for instance and how it has to be exactly the same in all communications material) or franchises (think how McDonalds’ stores all have to look the same). So the network marketing companies restrict the amount and nature of communications their distributors can use about the company and its products. The problem is that people join people, not companies. So if you want someone to join your business, above all, you have to sell yourself. And that is what attraction marketing is all about.
So differentiate yourself by creating your own unique angle. You can do this by specializing in a specific business method or marketing strategy. Maybe you want to brand yourself as the “article marketing expert” or the “blogging guru”. There are endless possibilities to which niche you might choose. Ann Sieg lists some great examples to help you brainstorm in Attraction Marketer’s Manifesto (p. 60). Just pick one or two subjects and specialize in them. Remember to educate yourself on the subjects on which you want to become an expert. Then differentiate yourself by presenting your information with a different spin or format than other people.
You can also choose to focus on a specific target market. Think about who could most benefit from your product or service. Please don't say everybody. While everybody might benefit, targeting "everyone" means you end up targeting no one. You have to select a sepcific group of people whose problems your product/service can solve.
When you combine your specialty with your target market, you have a niche. And having a niche is THE most important step you can take for your business.
You might think that being very targeted will narrow your appeal, but in fact the opposite is true. When you have a targeted, laser-focused message, you differentiate yourself among the sea of more generic offers.
Resources to help you
Ann Sieg is one of the pioneers of attraction marketing. Her report, The Attraction Marketer's Manifesto, is a must read if you want to learn how to be successful at building a business online. And it is free so definitely get a copy.
If you are feeling overwhelmed or unsure where to start, contact me for a free coaching call. I help solo entrepreneurs learn how to identify and attract their target market.
Sunday, March 8, 2009 at 8:32PM For the past 8 months, Ann Sieg and Mike Klinlger have been collaborating to put together a training program that helps entrepreneurs learn how to attract qualified prospects to them online.
There are a few things that attracted Mike and Ann to one another. For one, they are both incredibly smart people. And they both share the same motivation, which is the desire to help others be financially independent.
It’s really exciting to see these two great minds come together and build something that will benefit us all.
I have been a student of Renegade Professional since September 2008 and I can tell you that Mike Klingler's teaching ability has helped transform me (a complete novice) and my business along with countless others.
You have an opportunity to get a sneak peek inside Renegade Professional and learn more about what Ann and Mike have been up to. There is a free video you can watch, in which Ann Sieg and Mike Klingler sit down to talk about Attraction Marketing and the role it has played in their own success.
What will you learn?
How to leverage the news to generate tons of leads for your business
If you’re with a company that doesn’t allow you to advertise, you will learn how to attract prospects to you without using products or company names.
How Renegade Professional came into being and who it is designed for
How to get paid for coaching others to success
How to take the mystery out of internet marketing
The main concept you’ll learn from this video is how anyone can learn how to build an online business.
You’ll want to watch the entire video. No need to provide a name or email. Ann Sieg Interviews Mike Klingler.
You can also download Ann Sieg's free report, The Attraction Marketer's Manifesto, if you haven't already done so.
Sunday, February 15, 2009 at 7:28PM
By now, you've probably heard of Ann Sieg and her famous ebooks, The 7 Great Lies of Network Marketing and The Renegade Network Marketer. Those books created a paradigm shift for thousands of network marketers and other entrepreneurs. They launched the concept of "attraction marketing", whereby you leverage the Internet to attract qualified people to you by providing valuable information and establishing a relationship of trust.
You might be one of the thousands of people practicing attraction marketing techniques, and you might be feeling a little lost or perhaps not quite as successful as you would like to be. I want you to know that you are not alone. And for that reason, Ann Sieg is releasing a special new book, called Attraction Marketer's Manifesto. It is a free book and it promises to take things to a whole new level, giving both new and experienced attraction marketers the support they need to be successful.
Just fill out this quick form and you will be able to get a free copy of Attraction Marketer's Manifesto. In the meantime, I would like to share some words from Ann Sieg herself on what makes for a successful internet marketer.
As you watch this short video you will learn one of the secrets Ann will be sharing in her upcoming book. Ann talks about how to become a true solutions provider by connecting with your target market's needs, challenges and problems. She shows us how to get inside the heads of our target market and what to do with that insight. I also wrote an article about the five steps to truly understand your target market, which I think you'll find helpful as well.
After you watch the video, I would like to challenge you to really let her words sink in. Think about them and how you will apply this knowledge. If you'd like to share your comments, please do so below, or feel free to send me a personal email (cindy@homebusinesswins.com) with any questions, comments or feedback.
To your success!
Cindy
Saturday, February 14, 2009 at 4:03PM
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Ann Sieg has done it again. She has been hinting for the past few months that something really big is about to happen. And we’re now getting a first glimpse of what that is. As a student of attraction marketing, I’m very excited to see what she has planned.
In case you aren’t familiar with Ann Sieg, she is the author of The 7 Great Lies of Network Marketing and The Renegade Network Marketer, which turned the network marketing on its ear and were the driving force behind the launch of “attraction marketing”.
Attraction Marketer's ManifestoSo what does she have planned now? Ann Sieg will be releasing a new book called Attraction Marketer’s Manifesto. And according to Ann, “It will shake the industry and be heard around the planet.”
Ann and her team have been preparing for the launch of Attraction Marketer's Manifesto for over 6 months and they are convinced it will take the industry to a whole new level.
You can see the full table of contents for Attraction Marketer’s Manifesto, as well as some screen shots.
Whether you’ve been involved in attraction marketing for awhile, or you’re brand new, the timing couldn’t be better. There are literally thousands of people coming online to learn how to market their businesses and they will be looking for both information and leaders to help them.
If you would like to schedule a complimentary consultation, I’ll be happy to help you get off to a great start. Just send me an email at cindy@homebusinesswins.com or call me at 619 318 8688. I’m open to all questions and ideas.
Wishing you well!
Cindy
Monday, January 19, 2009 at 1:41PM To get a free copy of Ann Sieg's free ebook "The 7 Great Lies of Network Marketing", just click here and fill out the form with your name and email address and it will be sent to you, along with the additional free video "The 21st Century Marketer".
Tuesday, January 6, 2009 at 9:51PM
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Attraction Marketing is the new way to build your business online. It lets you attract high quality leads for free using the power of the Internet, combined with sound marketing principles. If you have a business, whether it be network marketing, coaching, or any other small business, you need to learn what attraction marketing is and how to do it.
Any business owner knows that it is better to communicate your message to people who are interested in what you have to sell than to just broadcast it to everyone. That's what we call targeted marketing.
Now, let's take that one step further. What if you could actually attract your target market to you, instead of having to chase after them? Imagine how much time and money that would save you. That is exactly what attraction marketing does.
Attraction marketing is like using a magnet to attract the people you want, vs. casting a wide net to try to find a needle in a haystack.
Attraction marketing is revolutionizing internet marketing and how people do business online. Its especially impacted the network marketing industry, but it can be applied to just about any business.
One of the greatest things about attraction marketing is that when people find you (vs. you chasing them), not only are they a more qualified contact, they are also going to be more willing to buy from you because they don't feel like you're trying to sell them something. People love to buy but they hate to be sold.
Above all, keep this in mind. You are attracting people to you. You have to sell yourself before you can even think about selling a product or business.
To sell yourself you have to let them get to know you as a person. People want a live person to talk to, to be able to ask questions. They want someone who is genuinely interested in them.
Most importantly, they want someone who can help them find a solution to their needs. That means you also have to sell your ability to help them get what they want. This means positioning yourself as an expert who has enough valuable insights to offer that you are worth seeking out. ( If you're in network marketing, then this means you have to sell your ability to help them succeed. You have to offer an effective marketing system that they can plug into and make work for them).
How do you do this? You do it by providing free information that is of value to your prospects. Educate them, don't sell them. And in doing so, you're building trust and attracting them to you.
One of the pioneers of attraction marketing is a woman called Ann Sieg. She wrote a book called The 7 Great Lies of Network Marketing, and the ideas contained in this book can be applied to any business -- coaching real estate, consulting, etc. The book has especially taken the network marketing industry by storm, but the principles discussed in the book apply to virtually any business.
Ann has followed that up with a new free report that teaches you how to do attraction marketing. It was just released on March 2 so it is hot off the presses. The Attraction Marketer's Manifesto is a must read if you want to learn how to be successful at building a business online. And it is free so definitely get a copy of this report if you are at all serious about building a business online.
No matter where you are at with your business, if you'd like to use the Internet to attract qualified customers and business partners to you, then attraction marketing is the tool you need to build your business.
Contact me for a free 30 minute consultation so I can help you with your business. You can reach me via email cindy@homebusinesswins.com, skype (cindyschulson) or phone (619 318 8688).
Saturday, January 3, 2009 at 8:10AM
Beyond being the first Black President, Obama will be remembered for how he used social networking as a key feature of his campaign.
Politics aside, from a marketing standpoint, the Obama campaign has a lot to teach any business person interested in creating a brand and delivering a consistent message.
The Obama “change” brand was channeled through the all the social networking sites. Obama created profiles at all the top social networking sites and the traffic numbers were incredible. For instance, as of January 1, 2009 he has 152,240 followers on Twitter and 3,611,867 supporters on Facebook. Obama regularly updates his blog at BarackObama.com and posts weekly videos on YouTube. He also has a new site, Change.gov, that focuses on two-way communication. You can find news, speeches and resources, but the biggest focus is on your contributions. The site calls for you to submit your ideas, questions and stories.
Much of Obama’s communication isn't about him. Throughout his campaign and even today, his messages focus on the voters and how he will help solve their problems.
And therein lies the most valuable lesson to be learned from the Obama campaign:
When you shift the focus to the people you’re trying to reach, you win their hearts and minds.
"The best kind of online communication isn't about you and your company. It's about what helps people solve problems," said David Meerman Scott, a national marketing strategist and author of "The New Rules of Marketing & PR."
That same lesson can be extended to any entrepreneur or business person using social networking as a marketing strategy. Shift the information away from you and focus it on your target audience.
According to Scott, "People tend to want to make the message about their product. The difficult thing for people to do is to forget about their products and to put the focus on the consumers."
If you are just starting to venture into the world of social marketing, then take the time to learn how to create a positive internet presence. Whatever you say and do online is there forever. So take a lesson from President Elect Obama, and invest the time and effort to build a positive brand image.
Wednesday, December 31, 2008 at 4:17PM
Social bookmarking
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Social Bookmarking can be a powerful way to generate traffic to your Internet marketing content and improve your rankings on the search engines. But there are some potential pitfalls you have to avoid with social bookmarking.
Social bookmarking started in the early 90s as a way of capturing web pages. The idea was to have a way of saving or "bookmarking" important websites that you wanted to visit later.
That has evolved into the modern social bookmarking, which has become a way to promote a website or article.
There are a ton of social bookmarking sites. Some of these include Furl, Propeller, Del.icio.us, Twitter, Mixx, Stumbleupon, Technocrati and Digg. You'll find a more complete list of the various social bookmarking sites at SocialMarker. Going through all of those social bookmarking sites is very time-consuming and SocialMarker is a free service designed to save you time. However, how you use SocialMarker is just one of the potential pitfalls you can face when doing social bookmarking.
Search engines have started to crack down on people who systematically use social bookmarking as a way of generating incoming links. Search engines actually use algorithms that can identify when someone is "spamming" the bookmarking sites. If you're caught spamming, it will affect your search enging rankings, and you can even have a social bookmarking account revoked.
You also have to be very careful how you use bookmarking tools like SocialMarker. While it saves time, SocialMarker tips off the search engine sites that you are "spamming" and they are likely to penalize you by reducing your search engine rankings.
The key to being effective at social bookmarking is to be both balanced and natural. This means that you should behave like a "real person" would behave when bookmarking internet content.
First, don't just bookmark your content. Bookmark other people's articles that you find valuable and of interest to you.
Secondly, bookmark content that extends beyond your business interests. If you love travel or fitness, then find articles on these subjects that you like and bookmark those as well.
Thirdly, don't bookmark every single article you write. Only bookmark your best stuff. And if you're going to bookmark the same article or website at different social bookmarking sites, be sure to not use the same title and review and tags. That's a red flag to the search engines that you're "spamming".
Here are some more tips on effective social bookmarking. It pays to learn this, because when you do it right, there are real benefits to be had. You will get higher rankings by the search engines, and more people at the social bookmarking sites will be attracted to you and find your content. Make real contributions and be gracious to others, and you will be rewarded.
For advice and tips on having a successful home business, get a free copy of Home Business Wins
Friday, December 19, 2008 at 7:59PM
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Attraction Marketing is the new way to build your business online. It lets you attract high quality leads for free using the power of the Internet, combined with sound marketing principles. If you have a business, whether it be network marketing, coaching, or any other small business, you need to learn what attraction marketing is and how to do it.
Any business owner knows that it is better to communicate your message to people who are interested in what you have to sell than to just broadcast it to everyone. That's what we call targeted marketing.
Now, let's take that one step further. What if you could actually attract your target market to you, instead of having to chase after them? Imagine how much time and money that would save you. That is exactly what attraction marketing does. Attraction marketing is like using a magnet to attract the people you want, vs. casting a wide net to try to find a needle in a haystack.
Attraction marketing is revolutionizing internet marketing and how people do business online. Its especially impacted the network marketing industry, but it can be applied to just about any business.
One of the greatest things about attraction marketing is that when people find you (vs. you chasing them), not only are they a more qualified contact, they are also going to be more willing to buy from you because they don't feel like you're trying to sell them something. People love to buy but they hate to be sold.
So how do you actually go about doing attraction marketing?
Above all, keep this in mind. You are attracting people to you. You have to sell yourself before you can even think about selling a product or business.
To sell yourself you have to let them get to know you as a person. People want a live person to talk to, to be able to ask questions. They want someone who is genuinely interested in them.
Most importantly, they want someone who can help them find a solution to their needs. That means you also have to sell your ability to help them get what they want. This means positioning yourself as an expert who has enough valuable insights to offer that you are worth seeking out. ( If you're in network marketing, then this means you have to sell your ability to help them succeed. You have to offer an effective marketing system that they can plug into and make work for them).
How do you do this? You do it by providing free information that is of value to your prospects. Educate them, don't sell them. And in doing so, you're building trust and attracting them to you.
One of the pioneers of attraction marketing is a woman called Ann Sieg. She wrote a book called The 7 Great Lies of Network Marketing, and the ideas contained in this book can be applied to any business -- coaching real estate, consulting, etc. The book has especially taken the network marketing industry by storm, but the principles discussed in the book apply to virtually any business.
You can download Ann Sieg's free ebook so you can better understand the principles of attraction marketing. After you read it, you'll probably have some questions. I'll do a free consultation with you to answer your questions and help you understand how you can apply these principles to your own business.
If you've already read Ann's book and understand the value of attraction marketing but aren't sure how to do it, then I'd highly recommend you look at The 90-Day Marketer, which was created by McKay Earl. McKay recognized that implementing the ideas shared by Ann Sieg were not always easy for people, and he has created a step-by-step system that shows you how to use Internet and affiliate marketing to build your business. McKay also uses video tutorials as well as scripts and other tools that show you how to attract new clients, give consultations and provide effective team training. 
Understanding the Renegade System
No matter where you are at with your business, if you'd like to use the Internet to attract qualified customers and business partners to you, then attraction marketing is the tool you need to build your business.
Contact me for a free 30 minute consultation to talk about your business. I will be glad to help. You can reach me via email cindy@homebusinesswins.com, skype (cindyschulson) or phone (619 318 8688).